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Other chains have tried to replicate Costco Connection's success with mixed results. The Costco Connection is America's fourth biggest magazine. You'd be surprised how many people within your network who are considered as micro-influencers actually paid for their following at one point - run them through Socialblade or any other website that offers these kinds of services and see for yourself. "Few other retailers have tried to produce a magazine at this scale, probably because it requires a lot of work if done in-house and it can be very expensive if outsourced, " said Paul Latham, Costco's membership, marketing and services' director.
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